2020 was a big year for cannabis. Not only were cannabis businesses deemed essential in some states during the early days of the COVID-19 pandemic, five states also voted to legalize cannabis in the presidential election (four states for recreational; one for medical). The Democratic majority in the House of Representatives even passed a landmark bill decriminalizing cannabis.
The paper begins with a recap of a recent 2020 survey of 5,000 cannabis consumers in the US, from consumer research group MRI-Simmons, that revealed lots of relevant information about modern cannabis consumers today: who they are, what they think, what they want from life, and what they buy.
Download this whitepaper to learn why now is the best time for big brands to embrace cannabis audiences as a new growth opportunity for 2021 and what Jackson Jeyanayagam, VP, GM DTC at The Clorox Company and Steve Katelman, EVP, Global Digital Partnerships at Omnicom Media Group think ambitious mainstream marketers should be doing to make the most out of this newly addressable audience.
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